RVC and #WCFDavos with a scientific session in CERN

The brightest scientific minds shared expertise on the significant role of communications during the WCFDavos|CERN 2015 session in Geneva, on March 9^th.

The event was organized by the World Communication Forum in Davos Association which focuses on the priorities and challenges of the global communications agenda.

Partners of the event were Russian Venture Company, INSCICO, CERN, and Kaiser Communications.

WCFDavos|CERN 2015 sought answers regarding the complex relation between science, industry,

and public engagement, the cooperation between these three components and their integrated environment. A strong accent was put on the corporate approach in communications in the field of science. The session included case studies of the launch of the Large Hadron Collider and the discovery of boson x.

Among the speakers in the session were:

·         James Gillies, Head of Communications at CERN (Switzerland)

·         Alexander Potapov, Deputy CEO, Managing Director at RVC

·         Prof. Alexander Gerber, Founder & Scientific Director of INSCICO

·         Dr. Archana Sharma, Experimental Physicist at CERN

·         Prof. Marcos Barbosa, Federal University of Minas Gerais, President of SLABO

·         Jaydip Chowdhury, Head of Corporate Communications & Advocacy, Bilcare Limited

Alexander Potapov highlighted the main accents in RVC’s “Communications Laboratory” – a project which presents communications as a key factor in corporate and public relations and acknowledges its function as such: 

“We know that communication is developing towards being the main function of corporate and public relations and we want to accelerate this process in our country. For now, the scientific field in Russia is adapting to this model based on competition, which means that in a couple of years Russian scientists will be able to compete globally in the field of information. Our aim is to form this professional community according to the highest western standards and contribute to its preparedness.”

Prof. Alexander Gerber talked about the structure of public relations, the ever-changing role of

journalists in today’s world, the role of celebrities in the popularization of science, and how a communications professional can use this practice.

The session was followed by the main WCFDavos summit held in Davos, Switzerland, on March 10-11.

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World Communication Forum, Davos is a global event that aims to bridge the gap and connect key markets worldwide. Initiated in 2010 by an international coordination committee, it has gained the support of numerous international partner associations and organizations from 55 countries across 5 continents. In November 2014, in Switzerland, WCF was registered as a non-profit organization.

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